Market entry reviews, strategy & positioning

Whether you are an operator, supplier, asset owner or financier, we can support you in undertaking market studies, working with you in creating or reviewing your strategy, and assessing your position in a new or existing market.

We are experienced in undertaking market studies and assessments, including consistency with your investment criteria and risk/reward profile. We provide our knowledge and insights which reduces your time and effort required to research new opportunities.

We can undertake strategic reviews of your existing strategies, business performance, approaches and market positioning. We bring a commercial focus underpinned by practical and sound operational knowledge, ensuring deliverable and robust advice and proposals.

We can support or lead your market development activities, leading engagement with key decision makers so that they can make informed decisions on their commercial propositions and policy. Through engagement with clients and decision makers, operators and suppliers can position themselves well for competitive tenders and understand what is necessary to achieve success, for example understanding what the client really is seeking to achieve through a tendering process, or the political dimension in decision making.

As well as supporting your expansion into new countries, we can also support you in understanding the regulatory and decision making processes within existing markets, and how these can act as barriers, developing approaches to ensure buy in and engagement. This includes introducing new products or technology e.g. ticketing, where the regulatory and contractual structure may not reflect the benefits that new technology can bring. We can support you in your engagement with decision makers and gain the support of public transport authorities to achieve common wins.

We are experienced in building strong and trusted relationships with key stakeholders and opinion formers. We can build a stakeholder engagement plan and support you as you build your market presence. Alternatively, we can undertake this activity on your behalf.